Viva Kennedy

Viva Kennedy (1960)

Viva Kennedy was organized by Carlos McCormick in 1960 to support the presidential campaign of John F. Kennedy. Viva Kennedy was important to Kennedy and to Latinos, and remains one of the underreported stories of the campaign. The Latino outreach effort was active in two-dozen states, from New York to Florida to California. Post-election surveys showed overwhelming Latino support for Kennedy, and Latinos provided the winning margin in New Mexico and Texas.

Kennedy kept his commitment and appointed more than forty Latinos to his administration. Almost all were “firsts” for Latinos. These included Arturo Morales Carrion of Puerto Rico as Deputy Assistant Secretary of State for Inter-American Affairs, Reynaldo Garza of Texas as a judge on the Southern District of Texas, and Raymond Telles of Texas as Ambassador to Costa Rica.

Pedro Sanjuan of New York served as Assistant Chief of Protocol in the State Department, making him the highest profile Latino on the D.C. social scene. Others assumed management positions. For example, Jose Gonzalez became the Postmaster of Tampa, Florida and Hector Godina was named as the Postmaster in Santa Ana, California. For his part, Carlos McCormic worked out of the State Department and the Democratic National Committee, functioning all the while as Kennedy’s Latino liaison.

Two books provide further insights. Kenneth Burt’s “The Search for a Civic Voice” benefits from an exclusive interview with Carlos McCormick and access to Kennedy insiders like Clark Clifford and John Seigenthaler. He is thus able to paint a portrait of McCormick, the campaign and the administration. Equally important, he show how Latino activism within the Democratic Party’ began with President Roosevelt. The California-oriented book also benefits from interviews with activists across the contry.

Chicano scholar Ignacio García’s “Viva Kennedy” focuses on the interaction of the campaign and the administration with Mexican Americans in the Southwest and Midwest, particularly the American GI Forum. He emphasizes that the campaign grew out of developments in the 1950s, and asserts that the campaign served as the beginning of the Chicano movement of the late 1960s. The book has a Texas-orientation due to the author’s selection of archival materials and oral history interviews.

Bibliography

Kenneth C. Burt, “The Search for a Civic Voice: California Latino Politics,” Regina Books, 2007. [1]

Ignacio M García, “Viva Kennedy: Mexican Americans in Search of Camelot,” Texas A&M University Press, 2000.