Motivation

Motivation refers to the forces within an individual that affect the direction, intensity and persistence of voluntary behaviour. Theories of motivation are based in interpretations of human needs, which then result in behaviours to meet those needs. In general, motivation is considered to be what drives an individual to meet a particular goal, be it to resolve negative situations or for additional reward.

Theories of motivation are used in practice within the fields of sports psychology to achieve set goals, and more recently within human resources departments in businesses in order to improve the productivity, commitment and retention of staff.