Drug industry

In health care, the drug industry (or pharmaceutical industry) is "that segment of commercial enterprise devoted to the design, development, and manufacture of chemical products for use in the diagnosis and treatment of disease, disability, or other dysfunction, or to improve function." The chemical products may be medications.

Marketing

Marketing by drug industry can influence prescribing by health care providers. This may lead to conflict of interest for health care providers if they are compensated during marketing.

Regulation

In the United States of America, the Food and Drug Administration provides regulation:

• The Division of Drug Marketing, Advertising, and Communications (DDMAC) regulates direct-to-consumer advertising.
• The Orange Book summarizes evaluations of therapeutic equivalence for generic drugs.