Public opinion
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Public opinion refers to a population's collective attitudes and beliefs.
Public opinion and democratic theory
Measuring public opinion
Public opinion is typically measured by asking members of the public what they think.
Scientific polls and surveys
Since the 1930s, the predominant means for discerning what the public thinks has been public opinion polls or surveys administered to a statistically representative sample of the population of interest.
Straw polls and public opinion baths
Focus groups
=== Deliberative polls ===